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‘Telefónica will fight to give value to connections’, Ismael Requena

Meet Ismael Requena Moreno, Product Manager in B2C Marketing Value Proposition for Large Audiences. Discover his career.

Meet Ismael Requena Moreno, Product Manager in B2C Marketing Value Proposition for Large Audiences. Discover his career.

Telefónica

Reading time: 2 min

How long have you been with Telefónica and what is your assessment of your time here?

I’ve just celebrated 25 years with the company: I’m a pureta now, but I’m still going strong.

Is there any project at Telefónica that you are particularly satisfied with or proud of?

There is one that stands out above all others and of which I feel especially proud, and which was transversal to my professional career: when I first arrived at Distrito, together with a team of people from different areas, all volunteers from Fundación Telefónica, by dint of stubbornness, energy and enthusiasm, we managed to get the vending machines to distribute fair trade products (at the other end of the scale, we had the support of the ‘Fair Trade’ seal). First in the District, in some machines and in pilot mode. We mobilised people to the point of bursting them and managed to get the experiment to spread outside the district and become what it is today.

What do you think Telefónica has contributed to society?

Telefónica has been the backbone of our country, uniting people from distant places as if they were together: this allows families, friends and businesses to stay together. It has been able to maintain that capacity to unite, extending the ways and penetrating our lives, our leisure.

Where do you see Telefónica in the future?

Telefónica will fight to give value to connections, with ever greater power and capacity. And it will compete to occupy customers’ leisure space in a world where content will grow at a sensory level, making us live vital experiences.

Could you live without a mobile phone?

Yes, we all could. Only, in some cases, it would take a nuclear holocaust to do so.

Help us solve one of humanity’s great enigmas: the potato omelette… With onion or without onion?

We don’t have too many healthy sweets to do without onions. But let’s not begrudge the sincebollistas either: there’s got to be a bit of everything!

Nominate other colleagues to appear in this section

I nominate Valeriano López, Clemente García and José Luis Craus.

In #Thespanishomelettething tag section we interview Telefónica’s employees on a variety of topics, while trying to solve one of humanity’s greatest dilemmas.

The Spanish omelette ranking

66%

WithOnionists

19%

WithoutOnionists

15%

OtherOnionists


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