The work carried out by Telefónica, Movistar and Movistar Prosegur Alarmas is recognised as some of the best in the sector, reflecting the group’s creativity and innovation.
Telefónica’s advertising has stood out at the 2025 Spanish National Creativity Awards, winning a total of seven awards. Among them, the highest honour in the Media category, and the recognition of the ‘Neurona’ campaign, which won three awards.
The gala was held at the Kursaal Auditorium in San Sebastián on 22 March to present the awards which, organised by the Club de Creativos, are one of the most important events in the world of advertising and creativity in Spain.
These National Creativity Awards are characterised by their emphasis on excellence in areas such as strategy, ideas, content and innovation, and the jury – made up of prominent professionals – evaluates a large number of entries, which reflects the high level of both competition and creativity.
Telefónica wins seven awards
The list of winners for Telefónica and its advertising agencies was as follows:
‘Neurona’ campaign. Created by &Rosás, this campaign has been recognised with a Silver award for Editing, a Bronze award for Production Management and a Bronze award in the Ideas category. ‘Neurona’ is the culmination of the advertising trilogy that Telefónica has developed during its centenary, highlighting the importance of human connections in driving collective progress.
‘Brand Congratulations’ initiative. Led by Havas Media, this campaign was awarded the top prize, the Gold Award, as part of the celebration of Telefónica’s Centenary. It emphasised the unity and recognition of the brands towards the company at its historic milestone, highlighting the importance of collaboration and mutual support in the sector.
Movistar campaign on FTTR Fibre. Created by VML The Cocktail, it has been recognised with a Silver award in the Ideas category. This innovative campaign highlights the capacity of FTTR Fibre to offer maximum internet speed in every corner of the home, symbolised through a family that enjoys stable and fast connectivity.
Campaña ‘Superseguridad’ de Movistar Prosegur Alarmas: Created by MONO MADRID, it has won two prestigious awards: Silver in the Disruption category and Bronze in the Ideas category. This innovative campaign highlights Movistar Prosegur Alarmas’ capacity to offer comprehensive and advanced protection, fusing cutting-edge technology with the reliability of a leading security service.
