Chema Alonso
Chief Data Officer, Telefonica.
The GSMA has issued the report ‘Mobile Financial Services in Latin America and the Caribbean: state of play, commercial models and regulatory approaches’, which examines the current state of mobile financial services across Latin America and the Caribbean (LAC) region. The report outlines important advances in mobile money adoption in the region, showing that nearly two thirds of markets have at least one live mobile money service. Today, there are a total of 37 mobile money services, accounting for roughly 14.9 million registered mobile money accounts, in 19 countries[1] in the region[2]. This includes seven new services launched in Brazil, Colombia, the Dominican Republic, Ecuador, Panama and Peru since 2014.
The report provides an analysis of commercial models being employed in different markets; discusses the regulatory evolution that has helped shape the industry; and investigates demographics and many other market factors that play a critical role in the development and growth of new and successful commercial models for mobile money.
In addition, the report underscores that while there is no standardised commercial model for mobile money services, an open and level playing field, where regulation allows both banks and non-banks to provide mobile money services, is essential for mobile money to succeed. In this context and bolstered by the contributions of banks and mobile operators in select markets, LAC has emerged as a strong mobile money newcomer. Last year the region had the fastest growth in new registered mobile money accounts in the world[3], with a 50 per cent growth rate. A greater number of deployments are also reaching scale, with three mobile money services crossing the 1 million active customer milestone as of April 2015. Moreover, El Salvador, Honduras and Paraguay are amongst the top 15 markets globally in terms of the proportion of adults actively using mobile money.
Of particular note, as of December 2014, over a quarter of all mobile money transaction volumes in LAC were from transactions involving third parties, such as bill payments, bulk payments and merchant payments, up from just 14 per cent in 2012. By comparison, in East Africa, the home of the world’s most successful mobile money deployments, only six per cent of all transaction volumes were ecosystem transactions. This is particularly important in the LAC region because ecosystem transactions are critical to realising the full potential of mobile financial services, although they are traditionally the most difficult products to gain traction in a mobile money market.
This post is an extract of an article originally published on the newsroom of the gsma’s web page.
Telefónica aims to be a world leader in the provision of digital financial services through the mobile wallet. For this reason, we are working with a wide range of financial partners to grow the overall m-commerce ecosystem and developing technological innovations that offer a new experience of mobile payment services for customers as well as for merchants. It is important to provide customers with the best deals and lowest prices, as well as automatic topping-up or seasonal ticket renewal. As for the merchants, not only providing them new payment services, but also services of value added in the retail sector which allow, for example, savings on transportation operational costs .
[1] GSMA, April 2015, “Mobile money tracker”
[2] Telefónica’s financial services in the region
[3] GSMA, 2014, “State of the industry report”.
