As with the digitalisation of SMEs, digital transformation is of enormous relevance for large companies.
Differences between digital transformation and digitalisation
The first thing that should be clarified is that, although they are similar concepts, digitisation and digital transformation are not the same.
Digitisation focuses on data processing and the automation of existing processes, while digital transformation goes further, seeking a cultural change in the company.
In other words, digitisation is oriented towards the management of computer systems and applications, while digital transformation is oriented towards disruptive technologies that seek to modify already established processes.
Benefits of digital transformation in companies
Digital transformation in the business world has a number of advantages, such as infrastructure modernisation, better data management, the ability to obtain valuable statistics and the capacity to detect and solve problems, to which cost savings can also be added.
These are benefits that we are going to analyse in detail and which, ultimately, lead to another competitive advantage over those who do not undertake digital transformation: an increase in customer satisfaction.
Data-based collection and decision-making
On the one hand, digital transformation allows companies to improve the processes of collecting data relevant to the operation of the business.
This data collection and analysis is optimised thanks to digital transformation and can lead to another benefit: the improvement of decisions made precisely after having collected and analysed the information.
In this way, the business decisions that are made will have a greater information base with which to recognise trends, patterns, risks or opportunities.
Innovation
Variations in demand and in the market mean that innovation is more important when it comes to modifying and modernising business models and customer experiences.
This need to offer up-to-date services and products is an incentive to innovate and achieve elements that set a company apart from the competition, an innovation that can affect both business models and customer experiences.
Increased efficiency and productivity
Linked to the data analysis capacity we mentioned earlier, performance records and reports help with the application of advanced analytics, predictive maintenance, as well as lower downtime.
Productivity is indirectly improved because digital transformation processes can free up some of the workforce from certain tasks and, in this way, enable certain professionals to focus on tasks in which their manual involvement implies and/or provides greater added value.
Efficiency is also improved by having automated systems that simplify steps and avoid hypothetical redundant steps, which also saves time.
But in this process, we must not forget the corporate culture and involve the entire workforce in the digital evolution so that they can adapt. The incorporation of new technologies, such as 5G, data analytics or automation, represents a major change in the way we work and in the relationship with suppliers and customers, so deploying a technology consultancy can contribute to the success of the digital transformation.
Increased customer satisfaction
Thanks to the aforementioned ability to improve data collection and management, customer service can be more personalised. This individualisation is appreciated by users and increases their sense of satisfaction.
Another advantage is that the customer service chatbots have no time limitations and are available 24 hours a day, so that service is immediate, regardless of the fact that queries can arrive at any time.
As we mentioned at the beginning of the article, digital transformation can improve various issues (such as competitiveness, efficiency or customer satisfaction) not only through the adoption of new technologies but also by modifying the processes and ways in which companies operate.
