Digital solutions are those technologies that organisations implement or adopt in order to automate activities and thus improve work flow.
These solutions are essential for the advancement of digital transformation, the process that leads to the use of new and emerging technologies to optimise and streamline processes.
Digital solutions themselves are as old as the internet, although the advance in the use of the internet in recent years has undoubtedly accelerated everything to do with the digital ecosystem.
Advantages for companies when implementing digital solutions
The implementation of digital solutions by companies has been driven, in general terms, by the good acceptance of digital solutions by consumers.
The importance that these digital advances offer to companies is of great relevance, with examples of digital solutions being found in numerous fields and applications and providing a large number of advantages. Let us look at some of them.
Data collection and improved decision making
Being able to have real-time data and to analyse it on the spot has been a major breakthrough in identifying opportunities.
Linked precisely to data collection, the fact of being able to have a huge amount of data at one’s disposal is a big difference compared to other times. This makes it possible to fine-tune decision making for business strategy.
Simplifying organisation and increasing productivity
The popularisation of collaborative tools has increased the ease of communication, which has simplified and facilitated teamwork.
This streamlining of communication processes between the different people who form part of the organisation also serves to speed up internal processes, which leads to an increase in productivity due to the availability of resources that are easier to use.
Moreover, the fact of being able to automate certain tasks also results in the aforementioned increase in productivity. In this way, employees can spend part of their working day on other, more meaningful tasks.
This elimination of communication barriers leads to an increase in the pace of tasks being performed more quickly and effectively, which helps to increase their professional satisfaction.
The possibility of working remotely is another issue that employees can take into account when considering the possibility of working remotely.
A number of issues that can also help to improve talent retention, offering advantages over the competition.
Reacting to change more quickly
The sum of the above advantages of more and better data collection and less bureaucratic decision-making processes can lead to a new advantage: reacting to change more quickly.
Historically, this type of process involved analysis, decision and authorisation phases that took a long time, sometimes making it impossible to have a quick and agile response to hypothetical situations that required a greater degree of immediacy.
Improved employee and customer experience
In addition to the improvement in the work experience for the staff, as we have seen in the previous paragraphs, there is also the improvement in the response time to customers.
This speed helps to improve the perception that customers have of the treatment received as fast and close, something which, together with the perception of personalisation, further consolidates a better customer experience.
Broader marketing and communication reach
Beyond the issues related to the functioning of the organisation, the company’s exposure to the digital world is fundamental. As such, an online presence (whether through social media or search engines themselves) is vital to increase the level of exposure.
The correct strategy and management of communication and marketing channels can be a boost when it comes to products and/or the brand reaching much further and, moreover, with the possibility of doing so in a personalised way.
Related to these possibilities, being able to have a much closer relationship with companies helps employees, customers or even suppliers to have a relationship that is not only faster and more agile but also more transparent.
