Víctor Aguado Martín
Brand Positioning and Market Research Manager at Telefónica.
He is the Brand Positioning and Market Research Manager at Telefónica.
After a brief experience at the telco Airtel and the energy company Repsol, in 2001 he began his career at Telefónica, holding different roles in global marketing areas of the company such as Sponsorship and Media. For years he has been responsible for Research and Positioning in the Group with the aim of boosting the perception of the company's brands.
He has a diploma in Social Work and a degree in Sociology from the Complutense University of Madrid, specialising in Social and Market Research. He has complemented his training with an MBA and the executive programme ‘The Global Chief Communication Officer’ from ESADE, among others.
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