I'm Rose Agüero, Costa Rican by origin, Spanish by choice and curious by nature. Although I started young, I have been growing within Telefónica for more than 13 years, from my first steps in the opening of the market in Costa Rica, through projects in Central America, to today, where I am part of the global area of Digital Innovation.
Along the way I have had the opportunity to develop professionally in areas such as data analytics, product management and project management, until I reached my current role as Senior Program Manager.
I currently coordinate strategic programmes that connect global and multidisciplinary teams, aligning objectives and transforming the way we work. I lead people with the intention of generating genuine human connections, fostering team cohesion and promoting ways of working that balance productivity and well-being. All this in an international environment where we manage people through screens and different time zones.
I am passionate about efficiency, and also about creativity. I enjoy questioning the established, creating inspiring content and participating in spaces where technology not only solves, but also connects and transforms.
One of the recent achievements that has made the biggest impression on me was leading the Novo App Brasil programme in 2024 from my role as Program Manager, working hand in hand with a multidisciplinary team of leaders in different areas.
After more than a year of intense collaborative work, we managed to deliver more than 26 projects within the programme: a total redesign of the VIVO application in Brazil, with an optimised browsing experience and improved functionalities, which impacted more than 30 million people and was also recognised with several awards in the Brazilian market.
However, beyond the technical, visual and functional success of the application, it was a true example of global collaboration, teamwork and collective commitment.
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