Ramiro Lopetegui
Head of Internal Communications at Telefónica Spain
A publicist by training and career, I have always been interested in how to do things in a noticeable and differential way. I have had the opportunity to participate in several rebrandings of Movistar and Telefónica as a commercial brand to an institutional and corporate brand. As well as advertising campaigns such as the launch of Fusión, iPhone, Movistar Plus+, among others. Currently, he is developing the internal communication strategy in Spain.
Senior Manager, highly motivated and results-oriented with solid experience in Marketing Communication and design, development and management of brand strategies, always motivated to achieve the highest rates of awareness, WOM, loyalty and acquisition.
Key experience in disciplines such as: media, advertising, production, TV, radio, press, OOH, branded content, BTL (direct mail, promotions, PR) and digital (social media, websites, banners, advertising games, email marketing).
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