Paula Martínez Roa

Strategic designer

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Strategic designer with more than 15 years of experience in international companies. Expert in User Experience and Innovation. Lecturer in Design at UDIT University.

My professional career spans sectors such as the financial sector, streaming entertainment and clean energy. I am currently responsible for UX in the Sector Solutions and Energy Department. I combine my work as a designer with teaching innovation and service design at the University of Design and Technology UDIT. PhD student in design on behavioural design.


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