I'm Marina, responsible for Demand Generation for B2B. With more than 7 years at Telefónica, I have led projects always at the intersection between marketing and sales with the focus on boosting B2B growth.
Currently I lead the digital marketing strategy for channels such as paid media, marketing automation and SEO to grow online sales in a scalable way in LATAM.
What I love about marketing is the ability to mix analytics with creativity. It's not just about numbers or campaigns, it's about solving real needs and creating moments that surprise and connect with the audience.
What can you find in my content? Tips to improve your digital marketing strategy, advice on improving your personal brand on Linkedin and resources to grow your leadership skills, adaptability and many more.
My hobbies: I've been passionate about dance since I was a child, I love to travel and cook. My mantra: With effort, attitude and passion everything is possible.
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