Transformation and continuous improvement, value generation and business insights, mentoring and professional support, entrepreneurship and volunteering are the parameters that drive my life.
I enjoy launching projects from scratch and creating new businesses and opportunities; leading teams in a process of change and transformation; accompanying startups in redefining their strategy and business plan; helping professionals to grow in their careers and navigate through problems; and collaborating as a mentor and trainer in foundations and NGOs.
In my own path I have led this transformation from various perspectives and business areas of a large company such as Telefónica: in technical areas, pre-sales, marketing, online or face-to-face channel, and in all segments (Public, Companies and Wholesale Market). In recent years I have specialised in optimising income and expenses, maximising value generation chains and detecting the key elements that add return on investment to a large company.
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