Bárbara Guardia

Graduate in Business Administration and Management from the University of Barcelona, Master's degree in Marketing and Sales Management from ESADE Madrid, Diploma in Business Studies from Pompeu Fabra University in Barcelona.

25 years working in Telefónica in different areas between Barcelona and Madrid: SME sales and responsible for sales teams; Local Strategy Plan for Large Public in Catalonia; trade marketing, communication, events and sponsorships in B2C Mediterranean territory; operational marketing and B2B planning for GGCC Eastern territory; from the Health Vertical, commercialisation of the telemedicine service Movistar Salud, launch of the teleassistance service Reloj TeCuida and business development of solutions to improve the management and offer of Social Affairs in Large Customers.

Facilitator of the Leading Self programme of Telefónica's Universitas and active in the company's volunteering programmes.