Context and new strategic reflection (Telefónica Capital Markets’ Day 2025)
Over the last few months, Telefónica has carried out an in-depth process of strategic reflection to define its roadmap for the future. This exercise of analysis and internal dialogue has involved all levels of the organization, reviewing the role of the company in an increasingly digital, demanding and connected world.
The result of this process was presented at Capital Markets Day 2025 (November 4, 2025), giving rise to the new strategic plan “Transform & Grow 2026–2030”, which represents a renewed vision to build a simpler, more efficient, technological and human Telefónica, ready to lead the digitalization of Europe and Brazil.
This plan is fully aligned with Telefónica’s mission – to deliver the best digital experience to our customers – and with its vision to become a world-class European telco with profitable scale, recognized for offering the best digital experience to its customers and for its leadership in innovation and sustainability.
Transform and Grow is, therefore, the practical expression of that mission and vision: a roadmap that connects Telefónica’s purpose with the opportunities of the digital future. Transform & Grow is a growth plan that is committed to the efficiency and simplification of the group and its operations, and is structured around six strategic pillars
Our six strategic pillars
Telefónica’s Strategic Plan 2026–2030 – Transform and Grow is based on six main pillars that define our vision for the future. Through them, we seek to consolidate Telefónica as a more digital, agile, efficient and sustainable company, capable of leading the technological and social transformation in its core markets (which include Spain, Germany, the United Kingdom and Brazil).
- Deliver best-in-class customer experience, improving network performance and customer service across all channels. Excellence in service and customer experience is considered critical, and the company plans to invest significantly in Artificial Intelligence to boost it.
- Expand the offer for residential (B2C) customers, reinforcing convergence in Spain and Brazil, expanding it in the United Kingdom and Germany, and boosting ecosystem services to improve the value proposition, increase B2C revenues and household presence. Telefónica will accelerate convergence and digital ecosystem, two key factors for growth.
- Scale the corporate and public administration (B2B) business, modernizing communication services in Spain and Brazil, addressing the opportunities of the segment in the United Kingdom and Germany, and accelerating the growth of digital services by taking advantage of Telefónica Tech and Global Units, as well as our local relationships with companies and marketing channels.
- Evolve technological capabilities, investing in fixed and mobile networks, upgrading IT systems, and focusing innovation on technologies with the potential to improve our product portfolio, performance and value proposition for customers.
- Simplify the operating model. Telefónica will evolve towards a simplified group operating model, with greater autonomy for countries and Global Units focused on critical functions and on creating value through scale.
- Develop talent, attracting and retaining the best professionals in all markets, while strengthening a culture focused on impact and execution.
A commitment towards European Strategic Autonomy
The 2026-2030 Strategic Plan does not include consolidation opportunities, but it does ensure that Telefónica will be prepared for the possible opportunities that arise on the horizon of the plan. We reaffirm our commitment to the technological development of the sector and to European strategic autonomy, while highlighting that the lack of consolidation in the European telecommunications market has generated inefficient investment frameworks, when compared to the United States and China, and a growing technological dependence in critical areas.
A new plan for a new time at Telefonica
Through these six pillars, Telefónica reaffirms its commitment to society, innovation and sustainability. Transform and Grow is not just a strategic plan: it is the natural evolution of a company that continues to transform itself to continue leading. Our goal is clear: to offer the best service, promote responsible digitalization and generate shared value for customers, employees, shareholders and communities.