We are experiencing an unprecedented digital disruption, where the convergence of technology, economy, and society demands continuous adaptation and decisive action. Public policies play a crucial role in steering these changes and fostering more prosperous societies.
2025 is a pivotal year. Following 2024, a year in which half of the world’s population was called to the polls, regions such as the European Union are entering a new institutional and political cycle. This is an opportunity to reorient public policies to guide societies towards a better future.
Telefónica, as a leading player in the telecommunications sector and provider of connectivity and digital solutions, wants to contribute its experience and knowledge to the design of effective public policies through the ‘Playbook’.
The Playbook is an innovative, annual document that tackles key digital public policy issues. It presents a wide range of topics in a visually engaging and simplified format, using a common structure that examines the context, identifies the challenges, and proposes recommendations.
This first edition of 2025 features seventeen chapters, divided into three axes: Competitiveness, Technological Innovation and Sustainability and Inclusion.
Digital Public Policy Playbook, 2025
For a deeper dive, you can also download the Playbook by its thematic axes. This segmented version includes an extra page with an expanded description of the concepts presented in the visual context and challenges sections of each digital debate.
Competitiveness
- Single Market
- Industrial Policy
- Market Structures
- Competition
- Spectrum
- Fair Relation
Technological Innovation
- Connectivity
- Artificial Intelligence
- Generative AI
- Virtual Worlds
- Cybersecurity
- Early Warning Systems
Sustainability and Inclusion
- Competitive Sustainability
- Taxonomy
- Digital Inclusion
- Protection of Minors
